The usual list
Sold to five agents at once
Here
One buyer for each lead
A lead you buy is yours. A buyer never sees another buyer’s leads, and that is kept apart in the database, not by the address you open.
Insurance and financial leads
Buy the leads we couldn’t serve. Never the ones we do.
People who came to the Snow AI family asking for cover or credit, and who we couldn’t place. Each one is filed, checked, and matched against every app in the family before it’s offered. Anyone already a customer stays with us, so you never pay for them.
In build Buyer accounts open soon. Until then, orders start with an email.
Marisol V.From GetCovered
Arriving- FiledLine of business and tag
- CheckedEmail and phone
- Hold checkAgainst every app in the family
On its way inNothing is offered until all three are done.
Already a customer in the family?
Lead 1 of 10
Flip the switch on any lead to watch the hold catch it. Names are invented.
Filed under ten tags
HealthInsuranceLifeInsuranceMedicareInsuranceAutoInsuranceHomeInsuranceDentalInsuranceMortgageFinancialDebt reliefFinancialPersonal loanFinancialTax resolutionFinancial
Why Data
Most bought leads disappoint for three reasons.
Each one is a place where a lead should have been stopped. Data stops it there, before you see it.
The usual list
Already somebody’s customer
Here
The hold
If the person turns up as a customer in any Snow AI app, the lead leaves every buyer’s view. You’re never sold someone we are still serving.
The usual list
A number nobody can dial
Here
Checked before it’s offered
Email and phone are checked on arrival, and a lead that fails isn’t offered or billed. In build Deliverability, line-type and do-not-call checks join the syntax check that runs today.
1buyer for each lead
2lines of business: Insurance and Financial
10tags to choose from beneath them
3ways a customer is matched: email, phone, name with ZIP
0leads offered while the family serves them
The hold
A lead we still serve never reaches you.
The reason Data exists. When someone who enquired becomes a customer anywhere in the family, their lead is held. It isn’t deleted and it isn’t sold.
- Kept, not deleted. The record and its whole history stay, with a notice naming the app that has them.
- Out of every buyer’s view. A held lead leaves the list, the search and the export a buyer sees.
- Matched carefully. Email first, then phone, then name and ZIP together.
- Lifts on its own. If that app marks them lapsed or cancelled, the hold lifts on the next read and the lead can be offered again.
In build The family feeds that report a customer back. Until they land, no lead is held by itself.
One lead, from enquiry to hold and backAlina K. · Health · NY · from GetCovered
ExampleAlina asks GetCovered for health cover and can’t be placed. Her enquiry comes to Data, filed under Insurance · Health.
What a buyer in NY seesHealth
- Dana W.NY · Health
- Alina K.NY · Health
- Jorge P.NY · Health
Not shown yet: nothing is offered before it is checked.
The recordkept throughout
- status
- unverified
- held_by
- —
- held_since
- —
- matched on
- —
- history
- 1 event
Your order
You buy a tag in your states, not a firehose.
Choose the line you write, the tags beneath it and the states you’re licensed in. Then choose how leads reach you: into your CRM by webhook, or to your inbox. Try it below.
In build Buying and delivery open with buyer accounts. Nothing on this page sends anything.
Would reach you4 match · 1 held, not offered
- Marisol V.Health · FLAvailable4 min ago
- Dana W.Health · NYAvailable11 min ago
- Alina K.Health · NYIn GetCovered26 min ago
- Grace O.Life · GAAvailable52 min ago
- Lena M.Life · FLAvailable3 h ago
When you buy one
POST https://your-crm.example.com/hooks/lead { "event": "lead.bought", "lead": { "name": "Marisol Vega", "email": "marisol.vega@example.com", "phone": "+1 305 555 0142", "category": "Insurance", "tags": ["Health"], "state": "FL", "zip": "33012", "source": "getcovered", "checks": { "email": "ok", "phone": "ok" } }, "bought_at": "2026-10-04T14:12:00Z" }
- From
- Snow AI Data <notices@snowai.app>
- To
- leads@your-agency.example.com
- Subject
- New lead: Health · FL · Marisol V.
A lead you bought is yours. It reaches nobody else.
NameMarisol VegaEmailmarisol.vega@example.comPhone+1 305 555 0142FiledInsurance · HealthWhereFL 33012
Posted the moment a lead is yours. The payload’s shape is a proposal.
What’s included
Pay for the leads you take. Nothing else.
On its own, or inside the Snow AI account you already have. Prices are proposals until they’re set, and none is shown until it’s final.
Data on its own
For an agency or a lender that only buys leads. Its own sign-in on the family’s login.
A price per lead, by tagProposal · no monthly minimum · being set
- Your tags, your states, one buyer for each lead
- The hold, and the checks before anything is offered
- Webhook, email, or both
Data inside your Snow AI account
Add it to the account you use for other Snow AI apps. Anything the account already has is not charged again.
The same price per leadProposal · nothing charged twice
- Everything in Data on its own
- The same login, team and notifications as your other apps
- Capabilities the account has, such as Ask, used here at no extra cost
What’s included where
| Capability | Data on its own | Inside your Snow AI account |
|---|---|---|
| Leads by line of business, tag and state | Included | Included |
| One buyer for each lead | Included | Included |
| The holdMatched against every app in the family | Included | Included |
| Email and phone checked before it’s offeredA lead that fails isn’t offered or billed | Included | Included |
| Delivery by webhook, email, or bothSet per account | Included | Included |
| Snow AI sign-in | Opens Data | One login for every app on the account |
| Ask, and other capabilities the account has | When you add them | Already yours; not charged again |
| In build, in both | Buyer accounts and sign-inBuying by tag and stateWebhook and email deliveryThe family feeds and the hold they reportDeliverability, line-type and do-not-call checksNative CRM connections, for the CRMs buyers name | |
A Snow AI customer never pays for the same thing twice. If your account already has a capability through another Snow AI product, Data uses it and doesn’t charge for it again. And you never pay for a lead that fails the check or one the family is still serving.
Part of Snow AI
The family sends the leads, and keeps its customers.
Data is where the Snow AI family’s enquiries go when no app in it can help. The same family is what makes the hold possible.
Enquiries from the family’s sites
GetCovered, Documents and Webinar each pass on the people they can’t place, already filed by line of business. In build
See the appsThe hold reads every app
A customer anywhere in the family is a customer here too. That’s a check no outside lead seller can make for you.
How the hold worksOne Snow AI sign-in
Buyer accounts go on the family’s login: one password, one reset, the same account if you use other Snow AI apps.
About Snow AIQuestions
Asked before you buy.
Something else? Write to us and a person will answer.
Who are these people?
People who came to a Snow AI site asking for insurance cover or a financial product, and who we couldn’t place or who didn’t finish with us. Each lead carries one line of business, Insurance or Financial, and the tags beneath it.
Is a lead sold to more than one buyer?
No. A lead has one buyer. Buyers never see each other’s leads, and that separation is made by the database query, not by the web address.
What if they’re already a customer?
Then you never see them. The lead is held: kept on record with its history, out of every buyer’s view. If their cover or account lapses, the hold lifts and the lead can be offered again. The feeds that report customers back are in build.
What’s checked before a lead is offered?
Today, the email and phone are checked for shape: a malformed address, a throwaway domain, a number that can’t be dialled. Deliverability, line-type and do-not-call checks are in build. A lead that fails isn’t offered, and you aren’t billed for it.
How do leads reach me?
By webhook into your CRM, by email to the addresses on your account, or both. It’s set per account, so changing yours touches nobody else’s. Native connections come later, for the CRMs buyers actually name.
Can I choose states and tags?
Yes. You choose the tags you write and the states you’re licensed in, and only those reach you.
What does it cost?
The proposal is a price per lead, set by tag, with no monthly minimum. No figure appears here until it’s final. A Snow AI customer never pays for the same thing twice.
What isn’t ready yet?
Buyer accounts and sign-in, buying, webhook and email delivery, the family feeds and the hold they report, and the outside verification checks. Each one says “In build” until it works. Until then, write to us and we’ll tell you what we have in your tags and states.
Tell us what you write, and which states.
We’ll say what we have in it, how it would reach you, and when buyer accounts open.